Colours

The colours used online are slightly different from the tones we recommend for non-digital products.

When colour is used as a background, the text and background colours must be contrast tested to ensure the combination meets accessibility standards.

Primary brand colours

Status palette

These tones are used strictly error messaging and alerts. Using colour alone to communicate status does not meet accessibility criteria, with this in mind we have modified our messages and feedback patterns to be strictly black and white.

It is important that colour not be used exclusively to communicate severity or meaning.

* In the status palette, $red is darkened 5%.

Extended blue palette

The extended palette is reserved for campaigns and should not be used in core government web pages or web applications.

Grayscale palette

Experimental palette

This experimental palette is never used for core government web content, and is only used very sparingly in campaign pages.

Examples of past use in campaigns:

• Government's response to coronavirus
• Protect yourself and others from coronavirus
• Program campaign page
• Support for Autism Spectrum Disorder collection campaign page
• Office of Regulartory Affairs and Service Effectiveness